E*Trade Joins The Pricing Wars
posted on: 2010-02-07 09:11:48 by Soo-Young
tags: broker news,

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Things are really starting to heat up in the broker pricing wars. Last month, Charles Schwab stopped charging their customers based on a tiered commission structure, and started charging a single flat rate. This makes Schwab much more accessible to investors and broadens their potential market. Just a few days ago, Fidelity followed suit and also started charging their customers a single flat rate. Now E*Trade has entered the pricing wars by changing their standard commission from $12.99 to $9.99. Before, the $9.99 commission was only available to investors with a $50,000.00+ account. Now all I'm wondering is if there will be an E*Trade Superbowl ad for these new prices.

E*Trade's Commission Page
E*Trade's Bullishness.com Commission Comparison

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