by chan78 on 2009-12-08 08:59:03
Before starting with zecco, I was worried about the trade execution times because zecco is not a direct access broker. I am primarily a swing trader and need fairly quick executions. I did a lot of research and decided to give zecco a try anyway to get the free trades with my account. The account creation process was quick and I was trading right away. My initial fears of slow execution times were erased within a week of using zecco. I am very satisfied with the execution times and with zecco's overall services.

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by gotfrank on 2009-10-24 16:13:28
I have been a member of Zecco since its inception in 2006. The key attractions at this broker are 10 free monthly trades and low fees. It is a simple online brokerage firm for the less-demanding traders or for most long-term investors. It is a basic online brokerage (hence it is able to offer low costs) that focuses on a low-cost business model. If you are an advanced trader, Zecco may not be enough for you. Zecco lacks a decent quote and charting platform. If you are the majority of all other retail traders/investors, Zecco is a really great place for brokerage and retirement accounts. There is no trading platform, so all trades, research, quotes are on the website. Trade execution is decent and the trading community feature of Zecco is interactive. I recommend it to all new traders and traders that do not need a highly sophisticated trading system. It is unanimously the best online brokerage firm that targets services for 90% of the retail investors.

Here's the breakdown for the different types of traders.
***New traders:
-Low costs, low minimums
-Plenty of investing information through tools and the Zecco community
-Fast, reliable website
-Customer-centric business model
-Simple, straight forward user interface
-Great customer service

***Casual/Semi-experienced Traders:
-Low costs, low minimums
-Options trading available with additional tools
-Currency trading through Zecco Forex
-Great for swing traders that trade often enough, but do not need a full powered trading software platform.

***Advanced Traders:
-Cheap trades, but not cheaper than other brokers that trade high volume
-Lacks a powerful trading platform
-Lacks sophisticated trade routing system
-Lacks superior trading data
-Does not offer futures trading

***Algorithmic/Proprietary Traders:
-Lacks algorithmic trade execution programming
-Lacks a powerful trading platform
-Lacks sophisticated trade routing system
-Lacks superior trading data
-Does not offer futures trading

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by marketeer on 2009-09-29 15:07:22
I only recently started using zecco and really like it. I don't have enough money to qualify for free trades, but it's nice to know that if my account ever surpasses 25k, I can get free trades.

There is a community forum on zecco which is nice, but I don't visit it very often. It's less spam chat than a yahoo! message board.

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